Tyco Integrated Security
As part of a marketing campaign featuring a new technology solution, Matter was tasked with creating an infographic about why cargo theft is on the rise and how much theft costs businesses.
- The campaign helped kick-start a new vertical focus to drive new business.
- Matter tapped Studio-C to develop a compelling visual that would serve both PR and sales, including information about the cost of cargo theft to business.
- Matter targeted trade and top-tier publications and pitched media on the trend of food & beverage rising to the #1 most stolen good.
- Secured media placements resulting in more than 20.1 million impressions.
- Received coverage from top-tier outlets including Bloomberg BusinessWeek and MSN Money. Established relationships with additional outlets including Reuters and ABC World News with Diane Sawyer.