A Brand Elevation Agency.

Matter is a Brand Elevation Agency unifying public relations, social media, creative services and search marketing into strategic, content-rich communications campaigns that inspire action and build value.

Tim Hurley

Executive Vice President

Tim Hurley

Executive Vice President

Tim Hurley applies more than two decades of public relations, communications and social media experience to his clients in technology, healthcare, professional services and consumer segments. He has deep expertise in developing successful communications strategies for emerging growth companies and start-ups, as well as global brands. Tim also brings great passion and experience in helping companies of all sizes to formulate compelling messages and story lines to raise awareness, secure high profile business/financial and industry media coverage and reach their revenue goals.

Previously, Tim founded ThinkMedia PARTNERS, a full-service public relations and social media firm which was acquired by Matter in 2012. He also spent nearly five years as a Managing Director at an integrated marketing firm, BluePoint Venture Marketing, heading up the firm’s PR and Social Media Practices. Prior to BluePoint, Tim spent more than fourteen years at Porter Novelli (PN) and Copithorne & Bellows (C&B). At PN, one of the world’s top ten global communications firms, Tim was a Partner and Managing Director of the firm’s Boston office and head of the office’s Technology Practice.

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Jesse Ciccone

Vice President & Managing Director

Jesse Ciccone

Vice President & Managing Director

A businessman in a communicator’s clothing, Jesse is laser-focused on driving PR results that actually mean something to his clients’ businesses. Jesse has honed his skills on both the agency and client side of the table, developing cross-functional knowledge that allows him to fully understand how Matter’s work impacts his clients’ business results. A PR agency veteran, Jesse held senior management positions at Financial Dynamics, an international PR/IR agency, and at FitzGerald Communications (now part of Fleishman-Hillard), prior to joining Matter. Jesse has also held the in-house positions of director of corporate communications at Signature BioScience and marketing specialist in the desktop products group of Agfa. Through this well-rounded background, Jesse has developed skills in PR, marketing, business development, fundraising and shareholder communications.

Believing that the best PR practices can be applied to any company, Jesse brings this expertise to bear for Matter clients in a variety of diverse industries like supply chain, e-commerce, ERP, digital imaging, and consumer packaged goods. Jesse also contends that the fact that many of his longest-standing clients are, like him, inveterate golfers is purely coincidental.

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Elise Ouellette

Vice President

Elise Ouellette

Vice President

Elise has honed her PR skills over the past 14 years on both the agency side and in-house where she has worked with companies spanning a variety of industries including high technology, consumer and professional services. In her role at Matter, she is responsible for working with clients on their public relations strategy with special expertise in developing innovative social media campaigns on Facebook and Twitter and influencer programs to help her clients achieve even more comprehensive access to key audiences. She started her career at Beaupre & Co. Public Relations before joining PAN Communications in Andover, Massachusetts. Prior to joining Matter, Elise was the marketing communications manager at Newmarket International, a hospitality technology company in Portsmouth, NH. In the winter, Elise can be found skiing and in the summer, on the beach. Her dog Bear is never far from her side.

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Anne Lines

Vice President

Anne Lines

Vice President

With more than fifteen years in PR, Anne creates and manages strategic programs that drive business and brand awareness for B2B clients. She draws on her experience with both established international brands and start-ups to structure programs that bring a fresh, aggressive approach to communications priorities for clients, creating successful campaigns that span traditional and social media.

Anne always has an eye on what’s next and how to maximize the reach of important messaging and content for her clients – thinking about long-term goals as well as the immediate positive impact PR can have on businesses. She currently runs accounts including Axis Communications, Tyco Integrated Security, Tyco Retail Solutions and Modernizing Medicine. She joined Matter from Putnam Investments.

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Maria Brown

Vice President

Maria Brown

Vice President

As Vice President, Maria Brown heads up Matter’s Boulder office having recently relocated from the company’s headquarters in Newburyport, MA. With more than 15 years of experience within the high tech and professional services industries, Maria provides strategic advice and counsel to clients on all matters related to public relations, including social media, corporate communications, crisis communications, brand management, product positioning, and analyst relations.

Maria has a strong background working with companies of all sizes — from start-ups to large enterprises, and has grown a particular passion for building brands and helping each communicate a consistent story to both internal and external audiences.

Maria joined Matter through the company’s acquisition of the Boston PR agency, ThinkMedia PARTNERS in March of 2012. She has considerable experience with managing PR programs, with a particular expertise in media relations having landed significant coverage in outlets like CNBC, Bloomberg TV, The Wall Street Journal, New York Times, BusinessWeek, Computerworld, InformationWeek, eWeek, and more.

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Lydia Fakhouri

Vice President

Lydia Fakhouri

Vice President

Lydia has been fascinated with PR from the moment she studied its role in Lexus’ unlikely rise to the top of the luxury automotive market. In the decade since, she has consistently challenged herself, her teams, and her clients to understand what motivates audiences, and how, when and where to connect with them in order to drive brand awareness and sales. As the PR industry has changed, her tactics have evolved with it. Lydia has led every type of campaign – from a strictly byline-driven program for major corporations like Toshiba to interactive marketing campaigns that leverage media relations, social, graphics, video and more.

Lydia has worked with all types of technology companies, from the enterprise to mobile applications, but the common thread is that they all appreciate her ability to couple a critical eye with an optimistic outlook. Lydia started her career in San Francisco with Vantage PR, a boutique technology firm, and most recently served as a Vice President at PAN Communications in Boston. As Vice President at Matter, she leads our Portland, Oregon office. Lydia holds a B.A. from the University of North Carolina’s School of Media and Journalism. She spends her spare time taking too many photos of her rescue pups, Boogie and Noodle, getting wrapped up in way too many historical fiction novels, and hating Duke.

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Matt Mendolera-Schamann

Vice President

Matt Mendolera-Schamann

Vice President

With more than a decade of PR and social media experience with retailers, consumer packaged goods brands, tech start-ups and corporations big and small, Matt “Mendo” helps clients elevate their profiles and stand out from competitors.

Since joining Matter in 2006, Mendo has managed and executed a variety of consumer-facing and business-to-business programs that blend traditional media relations with video campaigns, events and social media activations aimed at generating buzz among influencers. He currently oversees all PR and social programs for Fortune 10 drugstore giant CVS Health, and also manages Matter’s media relations and creative work with global lighting technology company OSRAM SYLVANIA.

Before coming to Matter, Mendo planned creative events for various groups ranging from audio-visual equipment manufacturers to cultural diversity organizations. He also worked as a freelance writer for Toshiba Business Solutions, New York. A native of Buffalo, NY who swears it is very “up and coming,” Mendo holds a B.A. in Communications/PR with a focus in writing from St. John Fisher College, and watches nearly everything Bravo airs on TV – even the delightfully dreadful Real Housewives franchises.

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Michael Byrnes

Vice President

Michael Byrnes

Vice President

Equal parts pragmatic and creative, Michael has spent his career developing and executing cross-channel communications programs for B2B and B2C brands. Never content to do the same things twice, he delivers fresh, integrated programming that aligns with his clients’ goals – whether to sell product, recruit top-flight talent or raise the credibility of executives.

During his tenure, his award-winning work includes campaigns for brands like Verizon, JBL, CVS Health, harman/kardon, FUJIFILM and AKG on the B2C side, and JDA, LogMeIn, Bitstream and several others in B2B industries. He takes pride in the growth of his teams and providing sound strategies that delivers outsized results for his clients.

Michael currently leads Matter’s quickly-expanding Boston office of PR, social, creative and digital marketing all-stars. A connoisseur of lowbrow pop culture and trivia, he brings an abounding trove of useless facts to all he does.

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Ryan Lilly

Vice President

Ryan Lilly

Vice President

Based in Boston, Ryan Lilly leads the healthcare practice at Matter, supporting teams across five offices nationwide and a fast-growing client portfolio. With over a decade of experience working with healthcare organizations of all shapes, sizes and stages, Lilly is an adept strategic consultant and communicator, who consistently delivers high impact, business driving results for the brands he supports. Over the course of his career, Lilly has lead comprehensive PR and marketing programs for hospitals, health networks, insurers, health IT vendors and consumer health brands.

 

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Client Insights

  • Everyone at Entelo is over the moon about the new video! We are using it immediately, and it will go a long way in helping us communicate our value. The messaging is spot-on, and it will have a VERY long shelf life. As a company that partners closely with recruiters, we understand and appreciate the importance of a great brand story. Thanks again for working with me to deliver such an excellent result.

  • Our experience working with the Matter team has been incredibly positive. They are metrics-oriented, proactive, and have a great work ethic. One of my favorite things about working with Matter is the proactive energy they bring to our account. They bring new ideas to the table in terms of editorial opportunities, media events, customer engagement programs, and even competitors to watch. Knowing that an entire team lives, eats, and breaths my business just as I do on the client-side helps me sleep a little better at night.

  • Every person on the Matter team stood out as incredibly knowledgeable, experienced, and personable. They've been a tremendous asset to our firm and opened us up to new approaches to market ourselves--from our website to PR. Accurate communication, transparency, and positive energy flows from the team in all that they do. Regardless of the size of the task, they are always ready to jump in and tackle it! And the results speak for themselves.

  • Matter is a fantastic agency partner and extension of the CVS Pharmacy communications team. The Matter team knows how to develop and nurture relationships with media and also understands the importance of client service. They consistently go above and beyond to create meaningful public relations campaigns that produce quality results.

  • I've found Matter to be one of the most professional, proactive and responsive agencies I've ever worked with and I've worked with a lot. They really are an extension of our team and provide well considered consultancy at a senior level. They are always on top of things no matter how busy. I trust them explicitly to brief executives properly and to do what they have promised.

  • Matter has a special division called Precision that works with Start Ups. When we were reviewing PR Companies, the Precision Team told me they understand the challenges, idiosyncrasies, and budgetary restrictions of new companies and know how to get results. They were being modest. It is a pleasure and a delight to work with Matter. If they weren't so much fun to work with I would say that our Matter Team is all business because they plan their work, work their plan, and get results. Incredible results.