Matter is a Brand Elevation Agency unifying public relations, social media, creative services and search marketing into strategic, content-rich communications campaigns that inspire action and build value.
Principal & CEO
Scott Signore is principal and CEO of Matter, a brand elevation agency with six offices nationwide, and an eleven-time “Agency of the Year” award winner. Scott launched Matter in 2003, just as multiple disciplines of communications (PR, social media, creative services and digital marketing) began to converge in meaningful and provocative ways. It was at this intersection that Matter set its sights and thrived, developing integrated storytelling programs for brands – across multiple mediums – for clients such as CVS Pharmacy, JDA Software, Harman and many others.
Since its inception, Scott has grown Matter into a $17M+ enterprise with 160+ talented staff, a dedicated in-house creative services group as well as an agency that regularly wins “Best Place to Work” awards from the Boston Globe, Boston Business Journal and others. In August of 2010, PRWeek named Scott one of the industry’s “40 Under 40" for the successful launch of a profitable PR agency, having grown by 20 percent or more for several years running – a trend that continues today. Prior to launching Matter, Scott was senior vice president at Boston-based FitzGerald Communications, now part of Fleishman-Hillard, managing high-profile accounts including ADT, Tyco Electronics M/A-COM and Texas Instruments.Contact
As one of the founding employees and a principal at Matter, Patty helps to manage the agency as it continues to grow, and provides strategic advice and counsel to several key agency clients on all matters related to public relations, including social media, corporate communications, brand management and product PR to name a few.
With two decades of public relations experience, Patty has the ability to combine a strategic view of communications and corporate positioning with a keen eye for short-term opportunities for publicity via traditional public relations and social media. Having worked with both consumer and high technology brands, Patty is able to synthesize complex data points and communications challenges quickly, and the experience with both kinds of PR programs have helped hone her ability to blend creativity with research-based PR programs that yield high-impact business results for Matter clients.
Prior to Matter, Patty held senior management positions at international public relations firms including Golin/Harris International, Hill & Knowlton, and Weber Shandwick. In the hours she’s away from the glamorous life of the PR agency, Patty takes time to practice her favorite forms of meditation: reading anything she can get her hands on, writing the next Great American novel, and playing ‘Monopoly’ and ‘Life’ with her husband and three children. She is also a devoted runner, and has logged approximately 27,000 miles (more than enough to circle the world) since graduating from The College of the Holy Cross with a B.A. in English.Contact
Mandy’s passion lies in helping companies from start-ups to large consumer brands create and execute integrated communications strategies through traditional and social media channels. She runs agency operations with a laser focus on client service and agency growth and acts as a senior strategist and resident brainstormer on key accounts.
Prior to joining Matter, Mandy was the Managing Director of SHIFT Communications’ San Francisco office where she was involved with B2B and B2C companies of all sizes, including: Google, RSA Conference, Bing, Sony Online Entertainment and Quiznos, among others. She is an accomplished Ms. Pac Man player, and accepts challenges from all comers.Contact
As General Manager, Jennifer is here to grow brilliant careers in collaborative, efficient, and creative ways to our clients’ benefit.
As a PR practitioner, she’s helped startups and established companies alike identify and hone their market relevancy to shape the strategies that help businesses grow. An award-winning writer and author with significant experience across industries, Jennifer has counseled some of the biggest brands in the world as well as small brands with big dreams.
Jennifer received a B.A. from Middlebury College before the internet was invented.Contact
General Manager, Digital Marketing
As General Manager of Matter’s Digital Marketing service, Jeff is responsible for helping elevate brands in the modern digital marketing landscape. Through his experience as a management consultant for B-to-B and B-to-C brands, and years as consumer packaged goods marketer, Jeff excels at helping brands establish a strong strategic foundation and creating breakthrough campaigns that drive real ROI. Jeff is passionate about helping brands define winning and differentiated business models to compete in today’s fast changing categories.
Prior to joining Matter, Jeff was VP of Marketing for High Liner Foods and worked as a strategy consultant in Boston, San Francisco, and London. Jeff is also deeply passionate about social entrepreneurship and serves as a mentor for startup to both the Duke Center for Innovation and Entrepreneurship and the Maine Center for Entrepreneurs. Jeff is a graduate of Tufts University and Duke MBA program.Contact
General Manager & Executive Producer
As a former journalist, George brings an editorial perspective to marketing and communications. He joins Matter to lead mLive, a creative live video offering that combines TV-quality production with precision audience targeting. He believes that all marketing – even if it’s paid or owned – should be rooted in earning people’s attention.
George joins Matter from Weber Shandwick where he was an executive vice president of Integrated Media and a co-founder and leader of Weber’s global live broadcasting unit. He has produced more than 125 live shows for brands that have been watched by millions of people around the world. His live video clients have included Harvard University, John Hancock, Ocean Spray, Honeywell and the Broad Institute.
George is an avid cyclist and a voracious reader. He tries to read at least one Charles Dickens novel every year to remind himself of the elegance of masterful storytelling.Contact
Executive Vice President
Tim Hurley applies more than two decades of public relations, communications and social media experience to his clients in technology, healthcare, professional services and consumer segments. He has deep expertise in developing successful communications strategies for emerging growth companies and start-ups, as well as global brands. Tim also brings great passion and experience in helping companies of all sizes to formulate compelling messages and story lines to raise awareness, secure high profile business/financial and industry media coverage and reach their revenue goals.
Previously, Tim founded ThinkMedia PARTNERS, a full-service public relations and social media firm which was acquired by Matter in 2012. He also spent nearly five years as a Managing Director at an integrated marketing firm, BluePoint Venture Marketing, heading up the firm’s PR and Social Media Practices. Prior to BluePoint, Tim spent more than fourteen years at Porter Novelli (PN) and Copithorne & Bellows (C&B). At PN, one of the world’s top ten global communications firms, Tim was a Partner and Managing Director of the firm’s Boston office and head of the office’s Technology Practice.Contact
Vice President & Managing Director
A businessman in a communicator’s clothing, Jesse is laser-focused on driving PR results that actually mean something to his clients’ businesses. Jesse has honed his skills on both the agency and client side of the table, developing cross-functional knowledge that allows him to fully understand how Matter’s work impacts his clients’ business results. A PR agency veteran, Jesse held senior management positions at Financial Dynamics, an international PR/IR agency, and at FitzGerald Communications (now part of Fleishman-Hillard), prior to joining Matter. Jesse has also held the in-house positions of director of corporate communications at Signature BioScience and marketing specialist in the desktop products group of Agfa. Through this well-rounded background, Jesse has developed skills in PR, marketing, business development, fundraising and shareholder communications.
Believing that the best PR practices can be applied to any company, Jesse brings this expertise to bear for Matter clients in a variety of diverse industries like supply chain, e-commerce, ERP, digital imaging, and consumer packaged goods. Jesse also contends that the fact that many of his longest-standing clients are, like him, inveterate golfers is purely coincidental.Contact
With more than fifteen years in PR, Anne creates and manages strategic programs that drive business and brand awareness for B2B clients. She draws on her experience with both established international brands and start-ups to structure programs that bring a fresh, aggressive approach to communications priorities for clients, creating successful campaigns that span traditional and social media.
Anne always has an eye on what’s next and how to maximize the reach of important messaging and content for her clients – thinking about long-term goals as well as the immediate positive impact PR can have on businesses. She currently runs accounts including Axis Communications, Tyco Integrated Security, Tyco Retail Solutions and Modernizing Medicine. She joined Matter from Putnam Investments.Contact
As Vice President, Maria Brown heads up Matter’s Boulder office having recently relocated from the company’s headquarters in Newburyport, MA. With more than 15 years of experience within the high tech and professional services industries, Maria provides strategic advice and counsel to clients on all matters related to public relations, including social media, corporate communications, crisis communications, brand management, product positioning, and analyst relations.
Maria has a strong background working with companies of all sizes — from start-ups to large enterprises, and has grown a particular passion for building brands and helping each communicate a consistent story to both internal and external audiences.
Maria joined Matter through the company’s acquisition of the Boston PR agency, ThinkMedia PARTNERS in March of 2012. She has considerable experience with managing PR programs, with a particular expertise in media relations having landed significant coverage in outlets like CNBC, Bloomberg TV, The Wall Street Journal, New York Times, BusinessWeek, Computerworld, InformationWeek, eWeek, and more.Contact
With more than a decade of PR and social media experience with retailers, consumer packaged goods brands, tech start-ups and corporations big and small, Matt “Mendo” helps clients elevate their profiles and stand out from competitors.
Since joining Matter in 2006, Mendo has managed and executed a variety of consumer-facing and business-to-business programs that blend traditional media relations with video campaigns, events and social media activations aimed at generating buzz among influencers. He currently oversees all PR and social programs for Fortune 10 drugstore giant CVS Health, and also manages Matter’s media relations and creative work with global lighting technology company OSRAM SYLVANIA.
Before coming to Matter, Mendo planned creative events for various groups ranging from audio-visual equipment manufacturers to cultural diversity organizations. He also worked as a freelance writer for Toshiba Business Solutions, New York. A native of Buffalo, NY who swears it is very “up and coming,” Mendo holds a B.A. in Communications/PR with a focus in writing from St. John Fisher College, and watches nearly everything Bravo airs on TV – even the delightfully dreadful Real Housewives franchises.Contact
Equal parts pragmatic and creative, Michael has spent his career developing and executing cross-channel communications programs for B2B and B2C brands. Never content to do the same things twice, he delivers fresh, integrated programming that aligns with his clients’ goals – whether to sell product, recruit top-flight talent or raise the credibility of executives.
During his tenure, his award-winning work includes campaigns for brands like Verizon, JBL, CVS Health, harman/kardon, FUJIFILM and AKG on the B2C side, and JDA, LogMeIn, Bitstream and several others in B2B industries. He takes pride in the growth of his teams and providing sound strategies that delivers outsized results for his clients.
Michael currently leads Matter’s quickly-expanding Boston office of PR, social, creative and digital marketing all-stars. A connoisseur of lowbrow pop culture and trivia, he brings an abounding trove of useless facts to all he does.Contact
Based in Boston, Ryan Lilly leads the healthcare practice at Matter, supporting teams across five offices nationwide and a fast-growing client portfolio. With over a decade of experience working with healthcare organizations of all shapes, sizes and stages, Lilly is an adept strategic consultant and communicator, who consistently delivers high impact, business driving results for the brands he supports. Over the course of his career, Lilly has lead comprehensive PR and marketing programs for hospitals, health networks, insurers, health IT vendors and consumer health brands.
As head of our Portland office, Meghan brings both an eye for detail and clarity of strategic vision to every client program. Her storytelling, media relations, and messaging strategy skills have delivered exceptional results for brands from Netflix and Nordstrom to Avid Technologies, Acme Packets (now part of Oracle), Eli Lilly and Company, and the Business Roundtable.
Meghan’s career spans two decades, two continents, and both U.S. coasts. Her yoga mat comes with her everywhere she goes. And at last count, Meghan owns five library cards.Contact
Everyone at Entelo is over the moon about the new video! We are using it immediately, and it will go a long way in helping us communicate our value. The messaging is spot-on, and it will have a VERY long shelf life. As a company that partners closely with recruiters, we understand and appreciate the importance of a great brand story. Thanks again for working with me to deliver such an excellent result.
Our experience working with the Matter team has been incredibly positive. They are metrics-oriented, proactive, and have a great work ethic. One of my favorite things about working with Matter is the proactive energy they bring to our account. They bring new ideas to the table in terms of editorial opportunities, media events, customer engagement programs, and even competitors to watch. Knowing that an entire team lives, eats, and breaths my business just as I do on the client-side helps me sleep a little better at night.
Every person on the Matter team stood out as incredibly knowledgeable, experienced, and personable. They've been a tremendous asset to our firm and opened us up to new approaches to market ourselves--from our website to PR. Accurate communication, transparency, and positive energy flows from the team in all that they do. Regardless of the size of the task, they are always ready to jump in and tackle it! And the results speak for themselves.
Matter is a fantastic agency partner and extension of the CVS Pharmacy communications team. The Matter team knows how to develop and nurture relationships with media and also understands the importance of client service. They consistently go above and beyond to create meaningful public relations campaigns that produce quality results.
I've found Matter to be one of the most professional, proactive and responsive agencies I've ever worked with and I've worked with a lot. They really are an extension of our team and provide well considered consultancy at a senior level. They are always on top of things no matter how busy. I trust them explicitly to brief executives properly and to do what they have promised.
Matter has a special division called Precision that works with Start Ups. When we were reviewing PR Companies, the Precision Team told me they understand the challenges, idiosyncrasies, and budgetary restrictions of new companies and know how to get results. They were being modest. It is a pleasure and a delight to work with Matter. If they weren't so much fun to work with I would say that our Matter Team is all business because they plan their work, work their plan, and get results. Incredible results.