In 2013, Modernizing Medicine partnered with Matter, looking to transition from a early-stage start-up to a market leading powerhouse in the healthcare IT industry. As they continue to grow and succeed in one of healthcare’s most competitive markets, Matter is consistently challenged with identifying new ways to elevate the company, its leaders and the work it’s doing to help providers and their patients.

For decades, the regulated medical waste (RMW) disposal industry has been dominated by a market behemoth which uses thousands of trucks to haul RMW to incinerate at landfills. Enter Sterilis, a Boston-area start-up uniquely poised to disrupt this market. While in stealth mode for nearly five years, the company developed a safer and more environmentally sustainable approach to treat and remediate RMW. Matter was hired in February 2017 to help launch Sterilis and establish market credibility. Matter honed Sterilis’ messaging by positioning the company as an RMW disposal disruptor, thought leader and startup to watch.

Halloran Consulting Group identified a group of thought leaders who are experts in pharma and life science to act as spokespeople for the consultancy’s impressive breadth of knowledge and industry savvy. Each thought leader participates daily in conversations with peers, clients and vendors on challenges and opportunities facing their industry, providing them with ample insight to share. Matter was tasked with building each thought leader into a recognized, trusted resource in the industry that peers, clients, industry leaders can rely on for profound and innovative commentary and advice.

Seeding Labs invests in exceptional scientists in developing countries who have limited resources, but limitless potential. They provide reduced-cost lab equipment and training and foster professional networks to enhance higher education, support vital research and create a more connected global scientific community. Matter works with Seeding Labs to build strong media relationships, elevating the stories of their talented network of scientists and advancing the organization’s overall mission.

Spectrum Health Systems, a New England-based addiction treatment provider, partnered with Matter in the midst of the nation’s opioid epidemic to raise its profile both locally and nationally. With the arrival of heavy-hitting competitors to Massachusetts, Spectrum tasked Matter with raising its media profile in a meaningful and strategic way.

The New England Recovery Center (NERC) came to Matter's search marketing team because they wanted to make sure they were addressing the Opiate treatment need and not getting lost in the generic “drug” related searches.

In less than two months, the account saw a large traffic spike in opiate/opioid traffic. 12% of direct leads were attributed to opiate campaigns, as well as an overall up-tick in traffic to the site in general. The results of these focused campaigns have inspired NERC to continue this granular build out strategy which will drive continued success.

For OPKO Health, operating on the cutting edge of pharmaceutical and diagnostic medical products is a way of being. But it can be a challenge to communicate truly innovative yet complex products in a clear and compelling way. Since 2014, OPKO has partnered with Matter to bring clarity and a human element to the video content they leverage online, at tradeshows, and with potential healthcare partners.

Microbiome testing and consultation start-up, Ixcela was launching onto the consumer market after a successful soft launch at America’s Cup. Amidst an increasingly crowded gut health market, Ixcela needed to stand out and differentiate itself so it was crucial to garner plenty of initial coverage and awareness.

The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines have been dominated for the last several months by stories regarding mega-mergers (CVS & Aetna, Cigna & Express Scripts) and speculation around technology giants like Amazon, Apple and Uber pushing into healthcare, not to mention JP Morgan and Berkshire Hathaway throwing their multi-billion dollar hats into the ring. But what does it all mean?

The concept of “value” is something that is very much top of mind right now in the healthcare industry. Many of our clients are trying to define, express and establish their value proposition with prospects and key stakeholders. Many are trying to answer whether or not they are ready for the impending shift to value-based care. All this rumination about value inspired us to give some thought to our own value, as healthcare-focused PR practitioners, and the overall value of PR in healthcare.

Healthcare is in the midst of a major transformation, and technology promises to factor significantly into how this pillar of our society and economy comes out the other side. As the industry continues to evolve and shift further toward a value-based model, emerging technologies, such as the Internet of Things, Augmented Reality / Virtual Reality, Predictive Analytics, Big Data and Artificial Intelligence will be key. With that said, these technologies are nothing without the innovators and influencers behind their creation, adoption and utilization.

All the usual principles of creating an impactful video — such as authenticity, clear storytelling, lively pacing and compelling visuals — apply to healthcare, but there are also a few industry-specific tips we’ve cultivated over our years of shooting videos with healthcare organizations. Follow these tips to avoid common pitfalls and land on a final product that’s all the more effective