Always On, Just Like Your Customers
Consumers are always on the path to their next purchase. The challenge is getting your product in front of them at the right time. Whether you’re selling food and beverages, smart home technology, or health and wellness goods, our teams have decades of consumer experience building iconic, always-on campaigns that resonate in crowded markets, drive awareness and capture shoppers’ imaginations.
See How We’ve Helped Consumer Brands Like Yours Connect with Shoppers
Matter’s PR expertise, strategic guidance and media relationships have been invaluable in elevating our presence in the U.S.
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Look for an agency that can build breakthrough, “always-on” campaigns in crowded categories. A consumer PR agency is able to combine strong earned media relationships with influencer marketing, social strategy, and creative that captures attention across the full path to purchase.
Matter tracks four key metrics for our consumer PR programs:
– Share of Voice: Tracking and comparing your media mentions and coverage to your competitors to see who is more visible across the media landscape
– Earned Search Impact: Tracking if coverage directly correlates to an increase in branded search traffic. Especially after a major release or a Tier 1 coverage
– Message Penetration: tying back core messaging tenants with brand mentions throughout media, AI responses, and sentiment. We aim to position you as a thought leader who consistently shows up and drives the conversations around your key services and solution offerings.
– Traditional PR KPIs: While we always emphasize a more tactical and smart approach to consumer PR programs, we also recognize that some of the more traditional PR KPIs like impressions and website referral traffic are important. In the beginning of our program, we spend some time with you to determine your goals and what you hope to get out of our program. We take that input, set ourselves some goals, and then get the ball rolling.
In addition to these core KPIs, we also monitor for consumer-specific signals like social engagement, influencer reach, and coverage timed to product launches or key sales moments.
Influencer partnerships extend earned media reach into the communities where consumers already spend their time. Matter integrates influencer marketing with traditional media relations so a single campaign narrative shows up consistently across press coverage, social feeds, and creator content.
Yes. Matter is a full-service PR and Marketing agency, and consumer brands see the strongest results when media relations, brand strategy, paid media, and creative development work together under one connected strategy.