A Cutting Edge Cybersecurity PR Agency
You stay two steps ahead of bad actors. We stay two steps ahead of headlines. Whether you’re looking to spotlight solutions, attract talent or sound the alarm on threats, Matter’s experienced cybersecurity PR teams are ready to help. We know how to turn complex technology into stories that resonate with decision-makers, consumers and reporters alike.
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Matter has been an incredible partner, delivering expertise from all areas to provide a true integrated marketing approach.
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You should look for an agency with deep, cyber-specific expertise. General tech experience is great, but what separates an award-winning cybersecurity PR agency (like Matter!) is an understanding of the intricacies and compliance regulations that govern IT and OT security.
The main KPIs we focus on for our cybersecurity PR programs are:
– Share of Voice: Tracking and comparing your media mentions and coverage to your competitors to see who is more visible across the media landscape
– Earned Search Impact: Tracking if coverage directly correlates to an increase in branded search traffic. Especially after a major release or a Tier 1 coverage
– Message Penetration: tying back core messaging tenants with brand mentions throughout media, AI responses, and sentiment. We aim to position you as a thought leader who consistently shows up and drives the conversations around your key services and solution offerings.
– Traditional PR KPIs: While we always emphasize a more tacticle and smart approach to cybersecurity PR, we also recognize that some of the more traditional PR KPIs like impressions and website referral traffic are important. In the beginning of our program, we spend some time with you to determine your goals and what you hope to get out of our program. We take that input, set ourselves some goals, and then get the ball rolling.
Yes! Matter is a full-service PR and Marketing agency with creative capabilities as well. While our PR programs are always effective, we really shine when we take an integrated approach to client services. Contracting with both Matter PR and Marketing gives you a full-service communications agency that strategizes, executes, analyzes, and iterates as one entity. Learn more about our approach.