Better Outcomes for All
The health sector moves fast, and technology is changing how providers, vendors and patients interact. Matter’s healthcare team combines a passion for what’s next with robust industry knowledge and a full range of capabilities to deliver comprehensive, integrated campaigns that enhance knowledge to improve patient — and business — outcomes.
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The Matter team is always on top of the industry’s latest trends and suggests ways to get our message to our target audiences. They are truly an extension and member of our team.
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Look for an agency with genuine healthcare fluency. Healthcare PR agencies should understand clinical, regulatory, and compliance considerations (including HIPAA) and know how to earn credibility with medical trade press, health IT buyers, and patient-facing audiences alike.
Matter tracks four key metrics for our healthcare PR programs:
– Share of Voice: Tracking and comparing your media mentions and coverage to your competitors to see who is more visible across the media landscape
– Earned Search Impact: Tracking if coverage directly correlates to an increase in branded search traffic. Especially after a major release or a Tier 1 coverage
– Message Penetration: tying back core messaging tenants with brand mentions throughout media, AI responses, and sentiment. We aim to position you as a thought leader who consistently shows up and drives the conversations around your key services and solution offerings.
– Traditional PR KPIs: While we always emphasize a more tactical and smart approach to healthcare PR programs, we also recognize that some of the more traditional PR KPIs like impressions and website referral traffic are important. In the beginning of our program, we spend some time with you to determine your goals and what you hope to get out of our program. We take that input, set ourselves some goals, and then get the ball rolling.
In addition to these core KPIs, we also monitor for healthcare-specific markers like clinical milestone and trade press coverage and credibility-building placements with key opinion leaders.
Healthcare PR has to be compelling and compliant. Matter reviews claims, sourcing, and clinical language against regulatory guardrails from the outset, so campaigns can move quickly without creating compliance risk for providers, health tech vendors, or life sciences clients.
Yes. As a full-service PR and Marketing agency, Matter combines media relations with brand strategy, content strategy, paid media, SEO/SEM, and creative services to build credible, connected healthcare brands.