According to the World Business Council for Sustainable Development, corporate social responsibility is defined as “the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.” Some companies demonstrate their corporate social responsibility by donating funds or employee time to charities. Other companies create products using environmentally-friendly packaging. But why have so many companies invested in these efforts?
More and more businesses are understanding the significance of corporate social responsibility. Browse through any business’s website and you will likely find an entire section devoted to community outreach. Newman’s Own donates all profits from the sale of food products to charity. McDonald’s Ronald McDonald Charities support programs that benefit children’s health and well-being. For every pair of shoes sold, TOM’s shoe company donates a pair to a child in need.
Corporate social responsibility has become a key aspect of a business’s brand and culture and is a key element of public relations. Many customers make a conscious effort to choose brands that align with their personal values. People want to support businesses that are committed to benefiting the greater community. Not only is corporate social responsibility important to customers, it is also important to employees. While job searching, many people are drawn to a company’s mission and values. Just as customers want to buy brands that align with their personal values, employees want to work for companies that support causes that are important to them.
One of the reasons I was so attracted to Matter was the company’s culture and values. I was impressed to see that Matter organizes many community service activities for its employees to participate in. Not only is this a great way to give back to the local community, but it’s also a great way to connect with colleagues outside of the office. Matter also organizes internal events and programs to encourage employees to spend time together in a more social setting. From pick-up basketball games to monthly birthday celebrations, there are many opportunities to get involved. Matter also has a mentor program to help employees with individual career development. I am grateful to work for a PR agency that is so committed to caring for its employees, clients, and the community.