Matter Chatter

Grooming – It’s not Just for Border Collies (A Public Relations Perspective)

The other day I brought my dog to get groomed for the first time — the first in her 2+ years of existence. She’s part boxer/part border collie, with full-fledged border collie hair. At first I was torn on the idea of grooming. I thought her outrageous hair was cute and part of her spunky personality. However, I was soon reminded how a little grooming can go a long way when it comes to her shedding everywhere, and I mean everywhere.

While this particular situation, in no way, relates to PR. It got me thinking of how a little grooming can go a long way. Now, I’m not talking about hair cuts or clean shaves (although, physical grooming can make one look much more professional), I’m talking about a getting groomed on PR best practices and tactics.

Just as we teach our clients; it doesn’t matter if you’re a veteran in PR or someone who is just starting out, there is ample room to learn and grow as a professional. PR is constantly changing, and it’s essential to stay on top of the latest developments when it comes to everything from pitching a new industry, writing press releases and blog posts to learning about hot PR trends that are changing the way we do business.

Whether you meet with your team internally, participate in workshops or attend industry events, it’s great to collaborate with others and, most importantly, learn new strategies and tactics you can then put into place on your accounts.

It’s all about adapting with the times and ‘grooming’ your PR skills to stay on top of your game.

How do you help to ‘groom’ your PR skills?