Matter Chatter

How to blog like a lobster dealer

My favorite blog isn’t a newspaper site. It’s a blog by a lobster dealer who started working on the docks when he was 9 years old. Good Morning Gloucester gives a daily snapshot of life in Gloucester, Mass., the nation’s oldest fishing harbor. It’s hugely popular, with 22,000 to 30,000 page views per day.

The main reason Good Morning Gloucester connects with readers around the world is because it’s so real. The language is how real people talk and the people on the blog come across as real, likable people with interesting stories. There are lessons there for those of us who communicate for a living. Use simple, clear language. Be likable. Tell a good story.

My friend Joey Ciaramitaro is the lobster dealer behind Good Morning Gloucester. We interviewed him for ideas on ways to engage readers, build an audience and create, as he would say, “a blog that doesn’t suck.” Here are his tips.

What do you think? Which tips did we miss?

  • Pingback: Chickity Check It!- Matter Communications Features GMG On It’s Blog | GoodMorningGloucester()

  • Dini Favazza

    Very well said Joey. Keep up the gret work!!!

  • Jim Garron

    I look forward to my daily GMG email to see all the things around that I have missed out. Joey does a great job showing how diverse and eclectic our little town is.

  • http://www.matternow.com John McElhenny

    Jim, I get my daily GMG email about 9 every night — and I read it on the spot. Agree that it’s unbelievable how much is going on in Gloucester. GoodMorningGloucester is the thing that reminds me of that every day by putting it all in one place. I’m a big fan of hyper-local blogs.

  • Kevin

    Joey,
    You’re a fantastic cheerleader for a phenomenal vibe…Gloucester, MA !
    Best,
    Kevin