Matter Chatter

PR that matters to our clients’ businesses

It’s nice when things come together.

Clients call on us to help them do something. Maybe they want media coverage to raise awareness, or to help position them a certain way to a certain audience. Maybe they want awards or speaking opportunities to help differentiate and elevate them in a crowded market. Maybe they want assistance navigating the waters of social media to help them manage their reputation and connect more meaningfully with customers, press and other key constituents. Some of our clients invest in PR because they need help establishing who they are to investors or to make them appealing enough to get acquired. Whatever the reason our clients enlist our services, they’re doing so because they want a partner that will work with them, counsel them and help them do something that will translate into leads, sales or other tangible business results.

In PR, it’s all too rare that the PR team gets to see or hear about those tangible results. It happens, just not as often as we all would like. So when a client is profiled in PR Week for having a creative, successful PR campaign, is quoted saying things like “the campaign was successful beyond our wildest dreams,” and then goes on to detail the web traffic and impact on sales our collective efforts have yielded, it’s incredibly gratifying. Reading the story, we have two things to celebrate: the praise for a campaign we’re proud to be a part of, and the actual results being reported in the first place. Because this is why we do what we do – to help our clients uncover leads, drive sales, grow, establish themselves, leap ahead of their competition. Our objective is not just to execute PR for PR’s sake, but to actually deliver PR support that matters to their business.

It’s nice when things come together.