Matter Chatter

Real PR Pitches Revealed

We appreciate CRM guru and master of multiple media Brent Leary sharing examples of effective PR pitches and a pushy, just plain cold PR approach in his latest blog post, “Blogger Relationship Mis-management: Saying No to Madame Yes.” It’s always great to hear these real stories from the blogger trenches. We’re proud also to see Matter client Pamela O’Hara from BatchBlue Software got a mention as one of the friendly folks. Score one for the nice guys!

Besides considering the insight Brent provides, let’s discuss a related point. How formal or friendly should your PR communications be?