Matter Chatter

Are Social Media Dashboards the New

As PR professionals, it is our job to be completely aware of news relevant to our clients. As you know, the PR world is fast-paced and ever-changing. It’s not always easy to find those extra minutes to dig through endless Google alerts or read through each national daily to ensure that we’re up to date with every piece of breaking news. My solution to this problem is my HootSuite social media dashboard.

I’ve found that no matter how busy I am, I can always find time to pop open my dashboard and get myself caught up to speed on what’s going on in the world. Isn’t it amazing that from glancing at the dashboard, you can go from completely unaware to engaging and helping spread the news, all in a matter of seconds?

My HootSuite dashboard is my version of The New York Times, USA Today, US Weekly and Boston Magazine all rolled into one digital publication that hardly requires any reading. I have the latest in U.S. news, Boston restaurant reviews and celebrity gossip right at my fingertips. This week, will your Sunday paper will be traditional or personalized?