Matter Chatter

Augmenting the Art of Storytelling with Creative Visual Assets

As PR pros, we’re trained experts in the art of storytelling. From traditional media relations to the multifaceted realm of social media, there’s always a story that needs to be told regardless of the message or medium, and we’re here to help tell it.

However, sometimes showing is the perfect complement to telling. Numerous studies show that enhancing your story with creative visual content can work to deliver messaging better through both traditional and social channels. With this growing need for visual storytelling in the industry, I’m proud to work for a forward-looking agency that had recognized this and implemented creative services in-house with the announcement of Studio-C.

Studio-C will now give our clients the option to visually augment their story through a variety of creative services including everything from videos to graphic design. I’ve had the pleasure of working closely with the members of Studio-C, and can endorse their unique ability to collaborate with our PR teams. Whether through an informative infographic or engaging video, I have seen Studio-C’s ability to bring messaging to life through a variety of creative visual elements.

Check out some of the great stories we’ve told here and stay tuned for many more to come!