Further Positions Fast-Growing PR Agency as a Top Video Provider in U.S.
(Newburyport, MA) – April 5, 2016 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, has acquired Skyscope, a state-of-the-art B2B video production agency with offices in Worcester and Cambridge, Mass.
Though terms of the deal were not disclosed, the acquisition effectively doubles the video capabilities of Matter’s own award-winning video/creative services group, Studio-C, which serves an array of both consumer and B2B brands nationwide. The demand for video is only increasing, as 74 percent of B2C marketers and 92 percent of B2B marketers use video as a key component of their marketing efforts.
“The Skyscope team joins Matter at an exciting time in our history, as we have a rich pipeline of client demand for all things video,” said Matter Founder and CEO Scott Signore. “We’ve long been impressed with the elegance and authenticity of Skyscope’s work, as well as their team, customers and unique production processes. We look forward to innovating together to offer clients the best video technology and expertise available anywhere, anytime, at any price.”
“We’re excited to join an agency that has such a strong entrepreneurial slant and a willingness to invest in products and services that drive client success,” said Alex Dunn, COO, Skyscope. “We know first-hand how the prevalence of visual story-telling will only increase in PR and social campaigns, and we look forward to contributing to the success of Matter’s clients and the agency overall.”
Added Skyscope CEO Sam Shepler: “We’re thrilled for this opportunity and what it will mean for the clients of both Skyscope and Matter. Ultimately, this partnership is a force multiplier that will let us both deliver on our brand promise in an even bolder and more exciting way.”
About Matter Communications
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Portland, Oregon, Boulder, CO and Boston, Matter Communications executes creative, results-driven public relations and social media programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Akamai, FootJoy, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. The company offers an in-house creative services group, as well as a search marketing team. For more information, please go to http://www.matternow.com or visit the PR Whiteboard blog.
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