Press Releases

Matter Communications Drives Business Results Through Social Media

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Newburyport, Mass. – 

Matter Communications, Inc., a full-service public relations agency specializing in consumer and high-technology markets, today announced the success of another ongoing, expansive social media campaign on behalf of one of its clients, Compellent Technologies, Inc. (NYSE: CML), a leading provider of highly scalable, enterprise-class network storage solutions that help organizations fluidly and intelligently manage data. The campaign, introduced in early 2009, has led to a greater connection with target audiences and increased awareness of the company’s industry events and news, augmenting the company’s inbound prospects. As a part of its integrated communications programs, Matter manages social media and blogger campaigns for nearly all clients in the consumer and technology spaces.

“Matter’s aptitude, guidance and execution of social media PR has led directly to a marked uptick in our site traffic,” added Liem Nguyen, PR manager, Compellent Technologies, Inc. “Leading up to our annual partner and user event, C-Drive, marketing efforts including social media helped generate a 48 percent increase in attendance. These business-driving results and strategic communications across channels make Matter a standout agency partner for Compellent.”

Since the inception of Compellent’s campaign, Matter Communications has significantly expanded Compellent’s digital footprint on Twitter, Facebook, YouTube, LinkedIn, Slideshare and Flickr. From the time of the formal launch, Compellent’s followers grew by 300 percent in just three months. Today, these social media sites are among the top ten referring sites to www.compellent.com. Agency-wide, Matter has achieved similar results for consumer goods, telecommunications, digital imaging and retail clients.

“Our clients have always depended on us for creative, collaborative PR,” said Patty Barry, principal, Matter Communications, Inc. “The advent and rapid growth of Web 2.0 has given Matter another fantastic tool for reaching audiences important to our client partners. The work we’re doing on behalf of Compellent is just one of numerous business-driving social media campaigns we execute on a daily basis to build our clients’ brands.”