Press Releases

Matter Communications Launches Targeted Influencer Program (TIP)

Newburyport, Mass. – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, today announced a Targeted Influencer Program (TIP) offering that can be implemented as part of a full public relations program, or as a stand-alone effort.

“The dust is settling on what has been a dramatic shift in the PR landscape; the number of traditional media outlets has waned, and a new crop of influencers has emerged – bloggers, Twitterati, YouTube channel owners, vocal brand evangelists and loyalists and domain experts who have seized the communications freedoms afforded us by the social media world and become major forces of influence on purchasing decisions and brand awareness,” says Patty Barry, principal at Matter.  “Increasingly, our clients are trying to find ways to engage and connect with their key audiences through these influencers, and with TIP, we’ve created a methodology that we can customize and personalize for clients, based on the influencers who will be most important to their business objectives.”

Matter’s TIP methodology brings together the best practices and key learnings from work with clients on influencer programs, and enables teams to quickly ramp and customize a TIP for each client, using research and measurement tools to properly identify influencers and then measure their impact as the engagement moves forward.