PR Agency Thrives via Traditional Media, Social Media, Visual Storytelling
Newburyport, Mass. – December 10, 2012 – Matter Communications, a full-service public relations agency specializing in technology and consumer markets, continues its evolution and rapid growth trajectory with the appointment of Parry Headrick as vice president of marketing and communications.
In this newly created role at Matter, Headrick will help the agency further capitalize on its multi-year momentum heading into 2013. Working closely with agency leaders he will help to attract new clients and assist with the new business process; broadly tell the company’s unique PR and digital story via traditional and social mediums; and strategize with the executive suite to showcase the award-winning work completed for agency clients. Headrick will also help drive ideation in creative meetings and provide an additional strategic and creative layer atop select client programs.
“Parry has a track record in marketing, PR and communications that squares with Matter’s growth strategy, which is to continue to scale intelligently and help clients become the center of the discussion – wherever that may be unfolding, online or offline,” said Matter Communications CEO Scott Signore. “We’re fortunate to have a deep bench of proven PR professionals, and he’s been in the trenches with some of the nation’s most trusted brands, and knows what resonates with key audiences.”
Headrick spent much of the last decade as a director and vice president of marketing at SHIFT Communications in San Francisco, where he served as a creative force in developing public relations and social media strategies for business-to-business and consumer clients in Silicon Valley and Boston and everywhere in between. He also served as a national media training lead for a range of national brands, and worked closely with agency principals to significantly raise the profile and revenues of the company year-over-year.
Having relocated to the Boston area in 2011, Headrick spent his first year and a half in the region serving as senior director of communications for Calypso Communications, working on clients primarily in the energy sector. He also factored heavily in the company’s marketing, social media and new business initiatives.
“Matter is a company I’ve admired for some time, because it’s one of the few agencies in New England that excels equally at traditional public relations and social media, and works magic for clients at that intersection,” Headrick said. “I’m most excited about the addition of a world class visual storytelling suite called Studio-C, which enables us to show a narrative in a way other firms can’t. It’s clear Matter is well positioned to drive results for clients well into the future of communications.”
About Matter Communications, Inc.
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island and New York, New York, Matter Communications executes creative, results-driven public relations programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. For more information, please go to www.matternow.com or visit the Matter Chatter blog.
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