Targeted SEO/SEM Capabilities to Increase Visibility of PR and Social Media Clients’ Paid/Owned/Earned Content
[Newburyport, MA] – March 9, 2015 – Matter Communications, an award-winning PR and social media firm with an in-house creative services group, announced today it has acquired Search Marketing firm Search Maven Media, a New England-based agency specializing in Search Engine Optimization (SEO), Search Engine Marketing (SEM) and localized search campaigns. Terms of the acquisition were not disclosed.
With such a huge emphasis being placed on the production of quality original content across industries, SEO has once again become an integral part of the PR and marketing mix. The PR firm’s Search Marketing group will be led by Aaron Katz, founder of Search Maven Media and the newly appointed Director of Search Marketing at Matter. He brings more than a decade of expertise in the SEO/SEM field, including a senior role at Charles River Interactive in Waltham, MA.
“Working in concert with our clients’ paid/owned/earned content and PR strategies, search marketing greatly enhances the reach and visibility of ongoing programs,” said Matter Founder and CEO Scott Signore. “We’re excited to add Aaron to the team, as well as this sophisticated layer of search services on top of our award-winning PR and social media programs. Our clients can expect to reap the benefits.”
Matter will begin rolling out tiered Search Marketing service offerings to its client portfolio, aimed at extending the reach of content the PR firm – or the clients themselves – create to support marketing programming. Additionally, the PR agency now offers “soup to nuts” Search Marketing services for clients’ websites and microsites, including ongoing SEO and SEM initiatives.
“I’ve admired Matter Communications’ growth for some time, and I’m eager to help fuel that evolution by helping the agency and its clients achieve maximum visibility,” Katz said.
Matter Communications is one of the fastest-growing public relations and social media firms in the country that has won five ‘Agency of the Year’ accolades in the past two years. This news also comes on the heels of Matter’s announcement this year that it was honored as one of Massachusetts’ best employers in The Boston Globe’s annual Top Places to Work magazine.
About Matter Communications
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Portland, Oregon and Boston, Matter Communications executes creative, results-driven public relations and social media programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Akamai, FootJoy, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. For more information, please go to http://www.matternow.com or visit the PR Whiteboard blog.
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