Matter Wins Competitive PR Agency Review Based on Strategic Thinking, Proven Ability to Elevate Brands
[Newburyport, MA] – April 7, 2015 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, announced today it has been named North American Agency of Record (AOR) for Progress (NASDAQ: PRGS), a global software company that simplifies the development, deployment and management of business applications on any platform or device, to any data source.
Progress selected Matter following a competitive PR agency review. The PR firm is charged with increasing awareness of the Progress brand through the development of 360 degree creative PR campaigns that will include traditional media outreach, including proactive and reactive media engagement, news generation, thought leadership and executive visibility. Matter will also provide strategic counsel on social media engagement, award and speaking opportunities.
“We were looking to partner with a PR firm that understands our brand and the considerable assets we bring to the table,” said Anil Prasad, the Vice President of Corporate Communications for Progress Software. “The Matter Communications team showed unequivocally that they not only understood our mission, but also impressed us with compelling strategic thinking and an executable approach about how to reach the next level. We’re excited to have them on board as we look to tackle big things in 2015.”
“Progress has a long history of success, and the company’s story is evolving in dramatic and exciting ways,” said Matter Founder and CEO Scott Signore. “Our team has eagerly jumped in to this partnership and we are thrilled to help contribute to the success of building the Progress brand in the year ahead.” Matter Communications is one of the fastest-growing public relations and social media firms in the country that has won five ‘Agency of the Year’ accolades in the past two years. This news also comes on the heels of Matter’s announcement this year that it was honored as one of Massachusetts’ best employers in The Boston Globe’s annual Top Places to Work magazine.
Progress (NASDAQ: PRGS) is a global software company that simplifies the development, deployment and management of business applications on-premise or in the cloud, on any platform or device, to any data source, with enhanced performance, minimal IT complexity and low total cost of ownership. Progress can be reached at www.progress.com or 1-781-280-4000.
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About Matter Communications
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Portland, Oregon and Boston, Matter Communications executes creative, results-driven public relations and social media programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Akamai, FootJoy, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. The company offers an in-house creative services group, as well as a search marketing team. For more information, please go to http://www.matternow.com or visit the PR Whiteboard blog.