‘Best Use of Celebrity Personality’ for Client Sea Cuisine; Honorable Mention for LoDown with Lojack Video Series
[Newburyport, MA] – May 19, 2015 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, announced today that Ragan’s PR Daily has honored Studio-C by Matter with the Best Video Award for “Best Use of a Celebrity or Personality” for Sea Cuisine’s Taco Bar Campaign and an Honorable Mention for Best Video Series for Lojack’s LoDown with Lojack series. The PR Daily Video Awards recognize videos that maximize production values, craft compelling, dramatic stories, and take full advantage of the powerfully humanizing and personalizing video format.
According to the team at PR Daily “Matter Communications wins PR Daily’s 2014 Video Award for Best Use of a Celebrity or Personality for its creative use of well-known chefs to tap their local markets.” The Matter PR team worked in conjunction with Studio-C and Sea Cuisine on a celebrity video campaign aimed at getting consumers excited about seafood to start preparing it more often at home. The team secured, vetted, trained, and staffed the reputable and celebrity chef partnerships, including Hosea Rosenberg, season five winner of “Top Chef,” and Jamie Malone, Food & Wine’s Best New Chef of 2013. The campaign drove year-over-year growth with a 92 percent increase in consumer traffic to the website, a spike in sales for all key regions, and a 29 percent increase in media impressions.
“Visual storytelling is an important piece of the public relations and content marketing mix,” said Matter Founder and CEO, Scott Signore. “In fact, 70 percent of marketers plan to increase their use of original visual assets in 2015 and 2016, according to recent studies. Matter is well-positioned to capitalize on this uptick with award-winning video capabilities.”
About Matter Communications
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Portland, Oregon, Boulder, CO and Boston, Matter Communications executes creative, results-driven public relations and social media programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Akamai, FootJoy, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. The company offers an in-house creative services group, as well as a search marketing team. For more information, please go to http://www.matternow.com or visit the PR Whiteboard blog.
VP of Marketing and Communications