New England Venture Capital Association Case Study
There’s No Place Like Home
We’re Not in Kansas Anymore: A Virtual Awards Show That Followed the Yellow Brick Road to Success.
For eight years, the New England Venture Capital Association (NEVCA) has hosted the annual NEVYs award show as an in-person event, honoring the region’s best entrepreneurs and VCs in tech and life sciences. NEVCA has always had a flair for spectacle, and 2020 was no exception. Given new restrictions, Matter was tasked with executing an entirely virtual experience.
This year’s theme was “There’s No Place like Home,” invoking the Wizard of Oz. The Matter team pulled out all the stops and built a virtual “Oz,” complete with the Emerald City and yellow brick road, adding real-life presenters into the environment via green screen. The team designed and produced the entire experience, including graphic design and animations, nominee and winner videos from 25+ companies, a registration page, and an event destination website with live feeds for added engagement.
With nearly 300 live viewers and 700+ event page visits, NEVCA was thrilled with the outcome. Matter’s integrated approach ensured all messaging, branding and assets worked together effortlessly to execute a fully-branded experience. From the animated graphics to the brisk scripting to the bloopers, there’s no mistaking it – this was a NEVYs experience, and one that engaged the NEVCA community like never before.
Matter produced our first virtual awards show with class and creativity – delivering unbelievable reviews. Highly recommend!
