Suerte Tequila Case Study
How mobility data drove measurable retail sale
When it matters most, timing and precision make the difference. For Suerte Tequila, we turned real-world movement into real-world results—using mobility data to reach high-value consumers at exactly the right moment, and driving measurable impact where it counts most: at retail.
The fall season is a critical time for spirit brands. Between Labor Day celebrations and the lead-up to the holidays, consumers are on the move: shopping, dining, and entertaining.
For Suerte Tequila, this period presented a unique challenge: how to stand out in a crowded market and drive measurable results at retail stores.
Our approach was simple yet powerful: use mobility insights to identify and reach audiences based on how and where they drive, not just demographics. We built three custom audience segments: Suerte Tequila fans – Suerte Tequila seekers – The CA tequila drinker
These segments allowed the premium spirit brand to reach high-value consumers in real time, across multiple channels. By combining mobility data with behavioral insights, Matter delivered ads at the right moment, when consumers were driving near retail locations or engaging with content at home.
Unlike traditional targeting, Matter’s solution connects digital exposure to real-world behavior. By leveraging 50M+ anonymized U.S. driver profiles, Matter identified:
- Consumers who were most likely to buy tequila
- Consumers who visited Prime Beverage, liquor stores, and key restaurants where tequila is available, and live within a 15-mile radius of a Prime Beverage store
This data-driven precision turned a seasonal campaign into a measurable success story.
Increase Brand Awareness
Increase Incremental Foot Traffic
Increase In-store Case Sales