Wildlife Acoustics Case Study
Amplifying The Call Of The Wild
Helping a New Brand Take Wing with a Website Customers Flock to.
The world’s leading producer of wildlife acoustic monitoring tools, Wildlife Acoustics helps scientists around the world further our understanding of birds, bats, frogs and other vocal wildlife. But to stand out from the competition and capture the attention of their global audience, the company needed renewed branding, messaging and assets. So, Wildlife Acoustics tasked Matter with reimagining its brand.
To create a new brand for Wildlife Acoustics, the team needed to maintain the company’s core identity while revolutionizing how it speaks to its audience and presents itself to the world. From realigning messaging to focus on innovative solutions and thought leadership to giving the brand a modern, unified look and feel to creating one overarching logo, the team sought to elevate Wildlife Acoustics’ prowess in the category while highlighting customer stories to help users better connect with the brand.
From fonts, brand colors and a new logo to a messaging framework that would guide current and future writers, Matter crafted a range of branded and messaging elements designed to take Wildlife Acoustics to new heights. Armed with these new assets, the team rebuilt the brand’s website with industry-standard best practices for mobile/desktop UX, design and functionality, improved navigation and user experience, sales process, lead capture, and streamlined copy, giving customers a place to learn about Wildlife’s offerings — and make purchases that would help their research soar.
Matter’s expert design work instantly elevated our brand and delivered clear messaging about sophisticated products.
