Public relations and digital marketing agency to share best practices for PR agency and client collaboration at HITMC
BOSTON – March 1, 2018 – Matter Communications, a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, will sponsor the Health IT Marketing and PR (#HITMC) conference in New Orleans on April 4-6. In addition to supporting the event, Matter director and healthcare practice lead, Ryan Lilly, will present on best practices for building a media-facing thought leadership bench. Lilly will be joined by Tara Auclair, senior marketing communications manager at Modernizing Medicine, to discuss real-world lessons gained from their experience collaborating on a successful media relations program.
Now in its fifth year, HITMC is a first of its kind healthcare conference focused on marketing and public relations strategies specific to doctors, practice managers and hospital executives. The event was founded by renowned health IT industry influencer, John Lynn, and is supported by numerous other well-known health tech influencers, including Colin Hung and Shahid Shah, among others.
“With sponsors like Matter, we continue to expand the Healthcare IT Marketing and PR community,” said John Lynn, founder and editor at Healthcare Scene. “As the pace of change in strategic communications, digital marketing, branding and media relations accelerates, healthcare organizations can rely on professional teams like the one at Matter to bring knowledgeable resources and industry best practices to every engagement.”
Lilly and Auclair’s HITMC presentation: “How to Build a Diverse Media-Facing Thought Leadership Bench” will take place on Thursday, April 5 from 10:45 – 11:30 a.m. at the New Orleans Marriot. Attendees will learn how specialty-specific health IT leader, Modernizing Medicine, partnered with Matter to create engaging and impactful platforms for its spokespeople.
“HITMC brings together an impressive group of marketing and PR professionals from across the healthcare continuum. The culture and tone of the event is heavily focused on education and growth, and we are honored to have the opportunity to contribute and learn,” said Ryan Lilly. “We look forward to bringing the knowledge gained at HITMC to our client partners.”
With headquarters in Newburyport, Mass., and additional offices in Boston, Providence, R.I., Boulder, Colo., and Portland, Ore., Matter is one of the fastest-growing public relations and social media firms in the country. Matter has won seven ‘Agency of the Year’ accolades in the past three years, and has been recognized numerous times as a best place to work.
About Matter Communications
Matter is a Brand Elevation Agency unifying public relations, social media, creative services, and search and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. Founded in 2003, with five offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, please visit: https://www.matternow.com