Full-service PR agency to sponsor healthcare event and co-present with medical robotics company on the ideal mix of paid, earned and owned media
BOSTON – April 9, 2019 – Matter Communications, a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, will sponsor the Health IT Marketing Conference (HITMC) April 17 – 19 through its newly launched healthcare brand, Matter Health. Vice President of Matter Health, Ryan Lilly, and Chief Marketing Officer of Myomo, Cliff Conneighton, will also present at HITMC on real-world lessons gained from their experience collaborating on a successful integrated marketing program.
Now in its sixth year, HITMC is a first-of-its-kind healthcare conference focused on marketing and public relations strategies specific to doctors, practice managers and hospital executives. The event was founded by renowned health IT industry influencer, John Lynn, and is supported by numerous other well-known health tech influencers, including Colin Hung and Shahid Shah.
“Sponsors like Matter Health help us further our reach and expand the Healthcare IT Marketing and PR community,” said John Lynn, founder and editor at Healthcare Scene. “Now more than ever, companies need to adapt to the pace of change in strategic communications, digital marketing and PR in order to succeed, Matter Health proves to be a team that others can rely on to bring industry expertise and knowledge to every engagement.”
Key Matter Health happenings at HITMC include:
- “Breaking Down Silos: What’s the Right Strategic Mix of Earned, Paid, SEO and Social?” presented by Ryan Lilly and Cliff Conneighton on Wednesday, April 17 from 3:40 – 4:25 p.m. in Breakout 2 at the Renaissance Boston Waterfront Hotel.
- Evening networking event at Lucky’s Lounge on Wednesday, April 17 from 7:00 – 9:00 p.m. including drinks and light appetizers.
“As the industry continues its rapid transformation and business models evolve, it’s critical to actively explore new PR and marketing strategies to best tell our clients’ stories,” said Ryan Lilly. “HITMC provides the ideal venue to share what we are seeing in healthcare and learn from others. We look forward to spending three days in our home city with client partners, colleagues and peers learning how we can put our best foot forward as healthcare communicators and brands.”
With more than 170 professionals in offices in Boston and Newburyport, MA, Providence, RI, Pittsburgh, PA, Boulder, CO, and Portland, OR, Matter is one of the fastest-growing public relations, social media, creative and digital marketing firms in the country. Matter has won 11 “Agency of the Year” accolades in the past three years and has been recognized several times as a best place to work. Matter was also recently ranked among the top 20 healthcare agencies worldwide by O’Dwyer’s PR News. For more information on Matter Health, visit https://www.matternow.com/healthcare/
About Matter Communications
Matter is a Brand Elevation Agency, unifying public relations, social media, creative services, and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value. Founded in 2003, with six offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer-technology and consumer markets. For more information, please visit: https://www.matternow.com