This post originally appeared on HITMC News.
Matter Communications adds Paul Berthiaume to Matter Health Leadership Team
Healthcare industry veteran brings an increased level of depth and perspective to fast growing division
BOSTON – November 25, 2019 – Matter Communications, a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, proudly announces the arrival of Paul Berthiaume to the Matter Health leadership team. The addition solidifies the services and expertise offered to Matter’s burgeoning healthcare client portfolio, and the news comes on the heels of the firm’s recent decision to formally establish a dedicated healthcare practice under the leadership of Vice President Ryan Lilly.
For over 20 years, Berthiaume was the manager of marketing communications at MEDITECH, a company that was a founding presence and remains an ongoing titan of the EHR industry. He was instrumental in building and guiding MEDITECH’s first formalized Marcomm team in the 1990s, and then leading, expanding, and modernizing both the team and corporate marketing strategy throughout the 2000s.
“These are boom times for Matter Health, and landing Paul for this Director role was in many ways really the final, foundational piece of the puzzle,” says Lilly. “Our healthcare clients are thrilled to start working with him and leveraging his deep understanding of the vendor perspective. Our growing team is equally excited to reap the benefits of his leadership as well as his experience directing integrated campaigns across PR, social, and digital marketing.”
The Matter Health team supports a diverse array of organizations that address some of healthcare’s biggest challenges, including companies like Kit Check, the leading provider of medication intelligence and drug diversion monitoring solutions to combat the opioid crisis; Corindus Vascular Robotics, a Siemens Healthineers Company, and the foremost developer of precision vascular robotics; and Level Ex, which creates industry-leading mobile, AR, and VR video games to sharpen physicians cognitive and analytical skills.
“This is a really big change for me personally, and it comes at a time of significant transformation in healthcare,” says Berthiaume. “Matter’s healthcare client portfolio includes some of the most innovative players, reflecting the entire continuum of care, and that’s what really excites me. I’m also energized by the prospect of working alongside Ryan to lead, guide, and ultimately grow an outstanding team; that’s the work I most enjoyed during my MEDITECH career, and I can’t wait to make big things happen at Matter.”
About Matter Communications
Matter is a Brand Elevation Agency, unifying public relations, social media, creative services, and search and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. Founded in 2003, with six offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, please visit: https://www.matternow.com.