Generative Engine Optimization

Visibility in the Zero‑Click Search Era.

With AI reshaping how customers search and make decisions, the rules of visibility have changed. If your brand isn’t discoverable through generative AI results, you’re already behind.

What We Offer

Our GEO services gives you a clear, competitive view of your brand within AI search and equips you with strategies across content marketing, SEO, PR and more to ensure you show up where it matters most.

generative engine optimization services

Assess your brands current state of GEO against your competitors & develop a unique roadmap to increasing your brand’s AI visibility through key channels including PR, SEO, Content, Email, and Organic Social.

Generative AI builds a picture of your brand from everywhere you appear. We manage your channels to make sure your brand shows up where it counts:

We build authority where GenAI looks, from media and SEO to reviews and content, to help make your brand impossible to ignore.

Monthly GEO reporting and monitoring of your brand vs your competitors. Will include LLM-driven traffic, brand mentions in LLMs, prompts resulting in brand mentions and general AI visibility.

Monthly SEO content guidance to impact earned results that are critical for LLMs (includes topics, types and placements).

+29%

Start research with AI search more often than Google

60%

of Google searches end with 0 clicks in 2024

+80%

of search users rely on AI summaries 40% of the time

Insights from Matter’s 2025 AI Summit: How to Be Visible in an AI World

At Matter’s 2025 AI Summit, our experts and partners explored how PR, SEO, and content strategies must evolve to help brands stay visible, credible, and citable in an AI-driven world.

Key Takeaways for AI Visibility

  • GEO + SEO work together. Traditional search still matters, but Generative Engine Optimization ensures AI-driven overviews pull accurate, authoritative brand information.
  • Meet the buyer at the prompt. Structure your content to answer the questions your audience asks inside AI tools — with clear, fact-based, machine-readable copy.
  • PR is your authority engine. Earned media, expert commentary, and credible third-party reviews are the trust signals AI models prioritize.
  • Build a governed knowledge layer. Keep a single, structured source of truth for your brand’s messaging and data to ensure consistent citations.
  • Keep content human-first. Authentic experiences and real expertise remain your strongest differentiators.

What We Think

Public RelationsIntegrated MediaSEO + SEM
By Ethan Lyons

The Death of the Click: Why Enterprise SEO Must Evolve for Zero-Click Searches

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By Averi Kremposky

Optimizing Press Releases for AI Search Results

Public RelationsIntegrated MediaSocial Media
By Melody Curran

Personal Brands in B2B: How Executive LinkedIn Pages Build Brand Authority

View Our Blog

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Ready to Achieve Results that Matter?

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