First things first: social media isn’t a strategy, it’s a set of tools. How you use those tools to achieve your goals is where a social media strategy comes in. That’s where Matter shines. First, we listen to the conversations already taking place, and then we develop and implement a strategic and tactical plan to make sure you become a significant, reciprocal part of the conversation. The key is to add value to any discussion in which you hope to join, versus simply broadcasting your own view about your products and services. A conversation is a two-way street. It takes effort and tact. It must be genuine.
Matter was created at the advent of the social media era, and it’s baked into everything we do across all programs, big and small. We can and do handle everything from strategic planning to implementation to social media management across any channel.