We selected Matter for its flexible agency/budget model, impressive team capabilities and strong presentation and follow up to our RFP process. Matter truly is a partner and our extended team - it is not and never has been, 'us vs. them' as often can be the case for agency/client relationships. They are ingrained across our business, with our SMEs, product marketing, marketing, and demand generation, they know our business extremely well and are always two steps ahead, no matter what. They anticipate, they are superb at identifying trends in the media to latch onto, netting us a bevy of business level press coverage (a first for JDA in many cases, in many publications like WSJ, WWD and Washington Post, among others). They offer sound advice, they are realistic with expectations and are excellent writers, communicators and PR pros!