Media Training Services

Empower Your Executives to Navigate the Changing Media Landscape

Effective media training is essential in today’s rapidly evolving media landscape, where every interaction can shape your company’s reputation. It empowers your spokespeople to articulate your story with clarity, credibility, and lasting impact. Backed by decades of experience in journalism, public relations, and corporate communications, Matter’s media training services are led by seasoned media experts who are dedicated to equipping media spokespeople with the skills and confidence to navigate and excel in today’s complex media environment.

Services Include

Customized Media Training Sessions
Tailored to meet the unique needs and goals of each participant, whether they are seasoned professionals or new to media interactions.

Real-World Simulated Interviews
Simulated interviews with former journalists to provide an authentic, hands-on experience. On camera training to help improve polish and professionalism, including body language, voice modulation, and visual presentation.

Crisis Communication Scenarios
Specialized training to handle crisis communications and high-pressure situations with poise and confidence.

Guidance on Media Messaging, Development, & Delivery
Guidance on crafting clear, concise, and compelling messages that resonate with target audiences. Detailed and constructive feedback to continuously refine and improve media interaction skills. 

Featured Content


“Axis thought leaders have gained invaluable knowledge, experience, and counsel from the media training tools and resources provided by Matter. The customized, in-person media trainings and on-camera mock interviews that Matter has facilitated throughout our relationship have given Axis spokespeople the confidence and skills needed to proficiently engage with the media and articulate their expertise in a strategic, compelling manner on behalf of the company.”

– Chris Shanelaris, Public Relations Manager, Americas, Axis Communications

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