LEVERAGING RAPID RESPONSE + SOCIAL MEDIA TO BOOST BLUESNAP
/170/
Pieces of Coverage
/533/
Million Media Impressions
/70/
Pieces of Content Created
Situation
In a fintech media landscape where hundred-million-dollar acquisitions by major players lead the news, it can be hard for a smaller company to make headlines. But BlueSnap knew its impressive business results and strong reputation merited coverage. Seeking to differentiate itself from fintech industry darlings like Stripe, Adyen and Braintree, BlueSnap worked with Matter to establish the company as a thought leader and source for the latest innovations in the space.
Strategy
To meet the demands of the fast-paced business news cycle, Matter launched an aggressive thought-leadership program with daily media monitoring and rapid response pitching — complemented by a steady, thoughtful approach to byline placement. In order to break through the email deluge business press reporters receive from other companies, Matter further built upon the already strong relationships between journalists and BlueSnap by engaging reporters on their social media channels. By forming these relationships on social, Matter was able to build a solid stable of reporters to source — while putting BlueSnap on their radar.
Results
Throughout our 16-month relationship, Matter secured 170 pieces of coverage for BlueSnap. Having previously established a strong foundation for BlueSnap in the payments, fintech and retail trades, Matter focused on amping up business press efforts, ultimately securing 21 business press interview opportunities as well as 19 pieces of coverage with publications ranging from Forbes and MarketWatch to Bloomberg Baystate Radio and U.S. News & World Report.