Showcasing Best-in-Class Collaboration with Cisco

Cisco is the worldwide leader in IT, networking, and cybersecurity solutions, helping companies of all sizes transform how people connect, communicate, and collaborate. From customer success to product marketing to company culture, Matter has created a variety of video content to highlight how Cisco is creating a world of potential.

Better Together

When Cisco acquired BroadSoft (another Matter client) in 2018, there were concerns about how the network of partners would receive the news at their live event. Matter created this “Better Together” video compilation to generate excitement for the acquisition news. The global perspectives helped showcase the bright future for all parties involved.

ABM Product Explainers

For the various product marketing professionals at Cisco, video is the lead tool in their marketing quiver. From scripted live-action video to motion graphics and animation, Matter has created the hero explainer video for many of Cisco’s solutions with an account-based marketing approach.

Global Customer Success Stories

With its global reach, Cisco has many clients that can validate the success of their collaborative technology solutions. Matter has produced voice-of-the-customer videos in a myriad of locations for Cisco, including Australia, the UK, Spain, France, Brazil, Panama, and throughout the USA.

The Unicorn of Pre-roll Ads

To promote their video explainers and suite of Webex collaboration tools, Cisco wanted to show the versatility of their solutions and how they make ‘good’ employees as ‘great’ as unicorns. Through fun, engaging visuals and character animations, Matter brought the Cisco Webex platform to life via three succinct pre-roll ads.

Don’t Be a Puppet: Be You. With Cisco.

Cisco doesn’t want their employees to blend in, they want them to stand out. Not in spite of what makes someone unique, but because of it! Matter created these award-winning recruitment videos featuring Cisco engineers, cloud security developers, and, yes, puppets, to encourage prospects to bring their authentic selves to work.

#WeAreCisco Company Culture Photography










Client Insights

  • The Matter team worked with us at every step of the process. They were responsive, engaged and able to grasp the specifics and the nuance behind our technology. Each player brought their creative skills and insights to add value to the resulting video.

  • We needed videos that described two new products, making them fun and easy to understand. Awesome Matter team! Friendly, fun and collaborative. Everyone was quick to respond to emails, helpful, and turned things around fast. The team was amazing and fun to work with. Great end product!

  • Friendly, professional team. Matter responded well to our needs, the short time frames for filming and being on site, to produce a 2-minute video for a new product launch at Cisco's IMPACT Sales Conference. It was a huge team effort. Kudos goes to the team!

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