Across the United States, families in metropolitan areas are looking to take adventures together around their city while staying on a budget. CityPASS produces and sells discounted ticket packages to the top tourist attractions in various cities across the country. Matter and CityPASS created an ad campaign to promote their unique platform for selling packaged tickets at discounted rates. The goal of this campaign was to get families excited about traveling to different cities without the hassle of planning, and taking advantage of exclusive savings.
Matter conducted a creative brainstorming session and came up with a list of taglines to support the main goal of this campaign, with the final messaging tagline being, “Spend Less. Experience More.”
The creative team worked to design an ad structure that would act as a template for the eleven different cities while still being flexible enough to adapt to each city’s unique imagery. Each ad needed to incorporate all the necessary information for each city including the title/tagline, discounted prices, call-to-action, list of various attractions and imagery.
Matter’s creative team was tasked with creating a campaign that blends the rational and emotional benefits of using our product. Our goal for the project: a visually compelling, fun, bold and simplistic design. We’re pleased with the outcome! Additionally, they needed to come up with a theme that would work across all of our markets. The execution will appear in both domestic and international publications targeting visitors to our N.A. destinations. The design elements have also been carried over on 500+ on-site signs appearing at attraction entrances, 15+ variations of brochures, and point of sale materials distributed in all of our markets. We intend to use this design for a minimum of two years.