Our 2019 Consumer Technology Survey revealed considerable year-over-year shifts in how shoppers learn about consumer technology products, the skyrocketing reliance on video and the value placed on social good by shoppers looking for the latest personal technology devices. For the first time, social media has surpassed word of mouth when it comes to product awareness, and the consumption of video product reviews has more than doubled. Check out the key findings in the infographic and press release.
Annual Report Data
View the Press Release
Annual report from Matter Communications shows stark changes in content consumption that demand diversification of mediums and media relations strategies BOSTON – May 21, 2019 – Data released by Matter Communications – a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing – revealed considerable year-over-year shifts in how shoppers learn about…