A trip to CVS With the First Lady

Not everyone realizes the unexpected items they can find at their local CVS Pharmacy. Luckily, First Lady Michelle Obama and Ellen DeGeneres were happy to take a shopping trip…and show off some other unexpected moments, too.

  • 426

    Million Media Impressions

  • 21

    Million Broadcast Views

  • 604

    Broadcast airings

Client Insights

  • Matter is a fantastic agency partner and extension of the CVS Pharmacy communications team. The Matter team knows how to develop and nurture relationships with media and also understands the importance of client service. They consistently go above and beyond to create meaningful public relations campaigns that produce quality results.

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