CVS Health was all too familiar with the jokes made at its expense due to long receipts at its retail stores. What better way to break the news that receipts were going digital than working with the top receipt critic and funny man himself, Jimmy Kimmel.
Traditional Media/Broadcast Placements
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The collaboration with ABC's Jimmy Kimmel Live! aired on May 20, where the arrival of digital receipts was first unveiled in a surprise appearance featuring CVS Pharmacy President Helena Foulkes.
Matter is a fantastic agency partner and extension of the CVS Pharmacy communications team. The Matter team knows how to develop and nurture relationships with media and also understands the importance of client service. They consistently go above and beyond to create meaningful public relations campaigns that produce quality results.