DataDobi Search Engine Optimization

Datadobi desired to rank well in Google organic search results for “nas data migration company” and other related search terms. They also wanted their search result messaging to more accurately represent their services and visibility for Dell EMC Centera storage migration services.

Strategy

Matter performed extensive key phrase research to determine most effective search terms for optimization. A key phrase strategy was applied to optimize page titles and meta descriptions site-wide, along with proper code and analytics tracking to measure on-site conversions.

Results

Datadobi saw a 50% increase in organic search visits year over year for same 6-month period, resulting in more than 25 conversions and 12 highly-qualified new business prospects. There were also more prominent organic search results with better focused messaging reflecting their range of data migration services.