FootJoy delivers a versatile selection of performance golf shoes, gloves and clothing for men, women and kids. Matter provided video, design and photography services to create a variety of lookbooks and microsites to support their marketing initiatives.
Million Visitors Per Month
#1 Glove in Golf
FootJoy estimated that over 50% of golfers wear the wrong sized golf glove, and looked to Matter for a fresh, creative direction. Matter recommended and designed an interactive microsite, which proved the perfect platform for this educational campaign.
Created entirely in-house, the site includes video, design and photography, and garnered coverage on Golf Business News, Golf Digestix, Golf.com, among others - resulting in over 4.2 million unique monthly visitors.
This award-winning interactive lookbook showcases three of FootJoy’s luxury shoe lines. Matter directed both on-site and in-studio photoshoots and designed this sleek, elegant website for the FJ sales and marketing teams.