In order to up-level their brand, Interactions came to Matter’s creative team to develop a new brand identity and overall visual strategy that reflected Interactions’ core values of ingenuity, impact, service and passion.
The reaction to the new brand has been really great! We work a lot with press, and have a lot of very large companies that are our clients and overwhelmingly they’ve had very positive things to say about it, bringing it up in conversations with us just on their own, which is always nice. At the end of the day, what has happened since we’ve rebranded is there’s been an elevation of the brand. It’s really brought out our true personality and presents who we are as a company to the world. The end result is just fabulous.