Microbiome testing and consultation start-up, Ixcela was launching onto the consumer market after a successful soft launch at America’s Cup. Amidst an increasingly crowded gut health market, Ixcela needed to stand out and differentiate itself so it was crucial to garner plenty of initial coverage and awareness.
Million Plus Impressions
Matter planned a press tour in NYC and had key consumer publications meet with Dr. Erika Angle, CEO and founder, to discuss the recent success with ORACLE TEAM USA and key differentiators of a blood pin-prick test versus competitors on the market.
Matter was able to build off the momentum of the soft launch and secure 14 meetings with top tier press including TechCrunch, Shape and Health Magazine along with numerous phone briefings. The soft launch and press tour resulted in significant print, digital and broadcast coverage, including a highly syndicated keystone article from Reuters global editor.