2015 Black Friday Survey

Will retail customers forgive you if they have a bad experience at your store or issues with an online order? According to a survey conducted by Matter on behalf of JDA Software, the answer is…not likely, especially around the holidays.

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    Story Placements

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    Media Briefings

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    Executive Summary Downloads

JDA Software Consumer Survey

Is Black Friday Already Over for Some Retailers?

JDA Software surveyed 1,000 US shoppers in the months before the 2015 holiday shopping season, and revealed that once a retailer finds itself on a customer’s “naughty list,” there’s no coming back.

Client Insights

  • Matter is ingrained across our business, with our SMEs, product marketing, marketing, and demand generation, they know our business extremely well and are always two steps ahead, no matter what. They anticipate, they are superb at identifying trends in the media to latch onto, netting us a bevy of business level press coverage (a first for JDA in many cases, in many publications like WSJ, WWD and Washington Post, among others).

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Black Friday Survey

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