Karv launched in February 2018 as the newest entrant into a popular space: meal/meat kit subscription services. The latest meat delivery service turned to Matter for a fully-integrated digital, PR and social roll-out.
Prior to launch, Matter worked with Karv’s creative agency to establish the brand voice and differentiators to solidify the right messaging platform. In addition, building up to the website unveil, we used a variety of tactics such as PR, influencer relations, email marketing, search marketing and paid social to tease out the news and to build a solid database of consumers who expressed interest in Karv.
Post-launch, we amped up spend on search marketing and social and continue to recruit and work with influencers. As we test which ads, posts and influencers are providing the best results, we constantly tweak our recommendations and tactics to optimize lead generation and web site visits in order to separate Karv from the pack.