Compelling data? Check. Cool visuals? Got ‘em. Being the first to talk about an emerging trend? Boom. That’s how you break through the noise and get top-flight coverage.
5
Media Briefings
75
Pieces of Coverage
290
Million Media Impressions
With our “Connected Car Thief Campaign” with LoJack, we set out to educate consumers about the dangers of today’s tech-enabled car thief. We used stats to build a compelling narrative. We created a cool infographic. Then we completely crushed it with media outreach.