Starting from Scratch: Mama Rosie’s Rebranding Case Study

For over 40 years, Mama Rosie’s has been a trusted source for delicious, traditionally made, frozen Italian dishes throughout New England and the surrounding region. However, in a world of fancy food startups and trendy consumer food brands, Mama Rosie’s began to feel dated. So, they enlisted the expertise of Matter to reinvigorate the brand.

Logo and Tagline Design

Color Palette

Typography

Come Una Famiglia

Today’s consumers are looking for authenticity in their food, with wholesome ingredients and traditional preparation. To highlight the Old-World appeal of Mama Rosie’s for a contemporary audience, Matter uncovered the history, highlighting the real Mama Rosie and her culinary concepts across all their collateral. By shining a light on the brand’s authenticity, we bridged the traditional roots to today’s hungry consumers at every touchpoint — from videos to the website to the packaging.

Brand Video

Packaging

Website

Mama’s Rules to Cook By

To capture consumers’ attention and imagination, Matter got to work on a packaging and consumer brand refresh, updating Mama Rosie’s brand logo, packaging and — most importantly — story. Adding our design and storytelling prowess to over 30 packages, the website, videos, social channels and marketing, we delivered an attention-grabbing, compelling range of assets to help Mama Rosie’s appeal to a younger audience and continue to thrive.

Photography







Social Media

Recipe Videos

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