Modernizing Medicine

In 2013, Modernizing Medicine partnered with Matter, looking to transition from a early-stage start-up to a market leading powerhouse in the healthcare IT industry. As they continue to grow and succeed in one of healthcare’s most competitive markets, Matter is consistently challenged with identifying new ways to elevate the company, its leaders and the work it’s doing to help providers and their patients.

  • 173

    Media Interviews Secured

  • 472

    Unique Pieces of Coverage

  • 485

    Million Unique Media Impressions

Strategy

Staying proactive in our outreach, we constantly follow trends and work to insert Modernizing Medicine into important industry discussions. Modernizing Medicine’s deep commitment to improving the lives of physicians, unmatched pace of innovation and forward thinking agenda enables us to not only promote them as disruptors in health IT, but also as pioneers of the tech revolution and the digitization of business.

Results

Since coming to Matter, Modernizing Medicine has ascended the mountain of over 3,000 competitors to plant its flag amongst the top electronic health record (EHR) vendors in the world. It has also expanded its offerings to include a comprehensive set of health IT services and solutions, establishing the company as not only a leader in the EHR market, but health IT as a whole. Elevated brand awareness has helped to drive rapid growth and position Modernizing Medicine as a frontrunner in the space. In the last three years alone, Modernizing Medicine has acquired two companies, expanded its employee base by almost 400 and raised north of $300M, including a $231M equity investment from Warburg Pincus in 2017.

 

Supporting this distinguished track record are hundreds of article placements across national, regional and trade publications secured by Matter. Modernizing Medicine has become a leading voice for positive change through health technology and a go-to resource for industry reporters covering the shifting US healthcare model. To put it in layman’s terms, the Wall Street Journal, once considered a “reach” publication before working with Matter, now proactively asks if they can speak with the executive team.

 

As with any long-term client relationship, it is imperative our team continues to innovate when it comes to our media relations efforts. The team continues to leverage new thought leaders to share their expertise around constantly evolving industry-wide trends.

Client Insights

  • The Matter team is always on top of the industry's latest trends and suggests ways to get our message to our target audiences. They are truly an extension and member of our team.

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