Bringing Medical Innovation to Life
For OPKO Health, operating on the cutting edge of pharmaceutical and diagnostic medical products is a way of being. But it can be a challenge to communicate truly innovative yet complex products in a clear and compelling way. Since 2014, OPKO has partnered with Matter to bring clarity and a human element to the video content they leverage online, at tradeshows, and with potential healthcare partners.
Most of our work with OPKO centers around the “4KScore” test, a quick and simple pin-prick blood test that has helped doctors significantly cut down on unnecessary prostate biopsies. We’ve created content that speaks directly to their core constituencies, prospective patients and doctors/healthcare providers, about just how game-changing of a diagnostic tool the 4KScore is.