The Matter creative team designed a streamlined, eye-catching website for PlumChoice, the leading provider of white-label technical services for cloud and Internet of Things (IoT) companies. We began by updating the brand color palette and refining how colors are used to delineate the client’s three services: Cloud, IoT and Help Desk. With a systematic brand strategy in place, we worked to simplify the sitemap and create more targeted, mobile-friendly content that tells the PlumChoice story in a visual way that is both clear and concise.
In order to bring the site to life in a unique and unexpected way, Matter’s designers created custom illustrations and iconography to accompany the site’s written content. These illustrations provide a creative explanation for how each service works, while bringing in a technical look with a precise, isometric style.
This newly launched website gives Plumchoice an elevated online presence with an improved user experience that visually reinforces the strength of their brand story.