Sappi North America Dominates Nightly News with Smart PR and Quality Video
After completing a $200 million upgrade at their Somerset Mill in Maine, Sappi sought to showcase its innovative product line and thriving workforce — and tasked Matter with spreading the positive news throughout the state. To announce the newly refurbished mill, the Matter PR team coordinated a large media event complete with members of local media and the governor of Maine. Matter’s video team also filmed a b-roll video package at the Somerset Mill for broadcast media distribution — a key asset as no photography would be allowed inside. Check out the video to learn about the event’s outstanding results.