Sappi North America Dominates Nightly News with Smart PR and Quality Video

After completing a $200 million upgrade at their Somerset Mill in Maine, Sappi sought to showcase its innovative product line and thriving workforce — and tasked Matter with spreading the positive news throughout the state. To announce the newly refurbished mill, the Matter PR team coordinated a large media event complete with members of local media and the governor of Maine. Matter’s video team also filmed a b-roll video package at the Somerset Mill for broadcast media distribution — a key asset as no photography would be allowed inside. Check out the video to learn about the event’s outstanding results.


Client Insights

  • Working with the Matter team on a recent media event was integral to our overall success. Not only did they help with content creation (such as drafting a press release) and media pitching, but we also utilized their design services as well. I was impressed with the quality of their work and level of professionalism every step of the way. Thanks to their efforts, our event was covered by almost all of the local media (the highest representation we’ve had for any event I’ve witnessed) and resulted in a significant amount of positive media coverage.

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