Cooking isn’t always pretty. It’s messy, and smoky, and sometimes, kitchen catastrophes happen. But that’s okay – who needs that pressure to be perfect anyway?! Sea Cuisine embraced this spirit by showcasing the best kitchen fails on social media.
Percent Increase in Instagram Followers
Number of Instagram Followers Pre-Sweepstakes
The “I Cheffed Up” Instagram contest appealed to beginner chefs and foodies looking to have fun in the kitchen, and the entries poured in. The team also partnered with food blog The Kitchn, and when all was said and done, had launched a new presence on Instagram and significantly increased their social following.