Making a Splash on Instagram

Cooking isn’t always pretty. It’s messy, and smoky, and sometimes, kitchen catastrophes happen. But that’s okay – who needs that pressure to be perfect anyway?! Sea Cuisine embraced this spirit by showcasing the best kitchen fails on social media.

  • 628

    Percent Increase in Instagram Followers

  • 410

    Social Mentions

  • 76

    Number of Instagram Followers Pre-Sweepstakes

Sea Cuisine's Instagram Sweepstakes

Connecting with key food bloggers and chefs

The “I Cheffed Up” Instagram contest appealed to beginner chefs and foodies looking to have fun in the kitchen, and the entries poured in. The team also partnered with food blog The Kitchn, and when all was said and done, had launched a new presence on Instagram and significantly increased their social following.

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