Seeding Labs

Unleashing the power of the most talented scientists across the globe to do what they do best: research, innovate, and discover.


Seeding Labs invests in exceptional scientists in developing countries who have limited resources, but limitless potential.  They provide reduced-cost lab equipment and training and foster professional networks to enhance higher education, support vital research and create a more connected global scientific community. Matter works with Seeding Labs to build strong media relationships, elevating the stories of their talented network of scientists and advancing the organization’s overall mission.

  • 64

    Shipments Sent

  • 54

    Universities Received

  • 28

    Countries Reached and Counting

Strategy + Results

To support widespread recognition of Seeding Labs’ work around the globe, and to share inspiring stories from their network of talented scientists, Matter has emphasized relationship-building activities with media influencers across vertical and national press outlets. Matter has also assisted in branding and promoting Seeding Labs’ flagship equipment program, Instrumental Access.

Over a campaign that has spanned multiple years, Matter has worked with Seeding Labs to secure high visibility placements in publications such as Forbes, Scientific American, and Boston Business Journal, in addition to a wide variety of scientific and global development vertical publications.